What is social media marketing?
Social media marketing is the use of social media platforms to promote brand awareness, build communities of followers, activate higher levels of audience engagement, and generate leads.
What channels do you use for social media marketing?
Audience behavior and preferences help you choose which social media platforms to spend your time and energy on. Identifying the right channels and building a following can grow brand awareness, provide more marketing touch points, help retain customers, amplify SEO efforts, and even drive new marketing and sales leads.
Facebook offers a platform for audience growth that is increasingly becoming pay-to-play. Creating an engagement strategy with the right budget and content mix can help you maximize results from time spent posting and commenting. Using features like Facebook Groups, boosted posts, and livestreaming can help you speak directly to your followers and create communities of engagement. Paid promotion and display advertising can help you expand your reach and drive a higher volume of conversions.
LinkedIn provides a home for personalized B2B thought leadership by offering a platform where your organization’s leaders can utilize their networks and grow their followings. Knowing what to post, when to post it, and how to equip your leaders with their own stream of thoughtful content can drive marketing ROI through personalized touches.
Twitter/X
Twitter offers short-form content opportunities for thought leadership. Finding out where this fits in your social media mix, whether your leaders should contribute thoughts to a branded account or grow their own followings, and what types of content you should collectively post can help you expand your reach and engage with more users.
Pinterest offers a visual platform where brands can inspire users to save and share their content. Knowing how to use pins and boards, what to post and when, and how to evolve your content over time can make this an effective channel to add to your marketing mix.
Instagram provides a platform to grow your brand through visual storytelling. Understanding what types of content your customers and target audiences like, share, and engage with can help you identify the best storytelling strategy to bring to life on this visual platform.
TikTok
If your audience is active on TikTok, we can help you navigate how to create a presence that’s spontaneous and genuine. Knowing your audience and knowing what content rises to the top can help you plan your own creation efforts.
Clubhouse
Clubhouse is an invite-only platform. We can help you plan and execute effective content for the right audiences. If you’re looking for a high-touch, personalized influencer strategy, this platform offers a level of exclusivity and interest-based specificity that other social media platforms don’t quite cater to.
Social media strategy
Your social media strategy is the fuel that drives successful social media marketing. Identifying the best social channels, planning content and posting cadences, and strategies for curation and engagement can help you build and grow your followings.
We’ll help you establish the right strategy for your organization and for your audience — so that your brand is amplified.
Organic Social
What you post organically is the difference between seeing zero engagement and reaching new audiences. While it’s tempting to utilize social channels purely for self-promotion, social media algorithms are critical of links back to your own site — instead amplifying content they perceive users will engage with. Knowing how to navigate original content, what types of posts to share, and how to comment on other accounts is key to driving high levels of engagement on your own channels.
The three Cs of social
Brand leaders create and curate excellent content to drive the conversation in their space.
Creation
Original content you create and distribute. This ranges from thought leadership to promotional posts, and can even include things like infographics, videos, quizzes, and polls.
Curation
Carefully-chosen posts from industry thought leaders or relevant accounts you share on your own channel. For Magneti, we’ll often rely on thought leaders like HubSpot, Rand Fishkin, and Seth Godin for content worth sharing with our audiences.
Conversation
Posts that are meant to facilitate engagement through conversation with your audience. This can be an interesting or provocative question, a quote, or even a holiday greeting. The strength of the connection you have with your community will typically determine how much conversation you’re able to spark.
Social PPC
To amplify your social efforts, social media strategy often includes both organic and paid social activities. Boosting posts — even with a budget of a few dollars — can help you reach bigger audiences and expand your following. Layering on PPC can provide you with ways to drive consistent, scalable lead generation through social channels.
Reputation management
Managing negative comments requires tact and care. Being able to address criticism with timely, thoughtful replies can help mitigate any damage to your reputation and the perceptions that your brand should own.
A reputation management strategy can help you drive more positive reviews, address negative ones, and critically assess any practices that are contributing to a cycle of unfavorable comments. In moments of crisis, public relations experts can help you identify the right messaging and how to implement it across social channels — so that your brand can turn a crisis into an opportunity.
Brand Cohesion
Ensuring your brand is represented well across social platforms with different formats requires thoughtful brand guidelines and creative implementation. From videos on TikTok and Instagram to curated LinkedIn B2B content, creating platform-specific templates and guidelines can help you grow your brand with cohesion.
Social media as a lead generator
While steady self-promotion is discouraged by social channels, posting a mix of created, curated, and conversational content helps amplify your voice by growing your audience. A larger audience means that — although promotional posts are less frequent — each one reaches more users and is magnified by healthy social practices.
Adding paid tactics on top of your organic efforts can help promotions reach even further, creating a source for lead gen. Plus, well-structured social accounts contain foundational information on your organization — including a link to your website, contact information, and even native ways to purchase products.