What’s Your Number One Goal?
- I want more revenue
- My business needs to be found online
- I want better leads
- I want to be the top choice in my industry
- I want a better partner who can drive the results we need
- I want to improve performance on our marketing channels
- I want to build a community of followers
- I want to improve my company’s reputation
What is digital marketing?
Digital marketing creates online momentum.
By promoting your brand through digital channels, you can reach target audiences and convert strangers into customers.
When done effectively, digital marketing drives engagement, leads, and revenue while reinforcing the perceptions your brand should own. It creates a flywheel of targeted activity with high ROI to help your organization grow and scale quickly. Each channel helps fuel a digital marketing machine that drives your organization further and faster.
When done poorly, digital marketing can be a costly expense with no ROI, focusing on the wrong channels, the wrong audiences, and the wrong messages. More marketing spend to amplify efforts can harm the integrity of your brand and help your competitors stand out to audiences that should be buying from you.
I would recommend Magneti to any company who is serious about getting strong, proven results from digital marketing strategies.
Marketing has always been a difficult investment for us. Tracking the results of what you get for your money isn’t always clear. Magneti has been different because of how much time they spend educating and showing you how each marketing effort they use is working. The in-depth reporting and data analysis they are able to show really proves what kind of bang for the buck we are getting and gives us confidence in the relationship we have with them.
Ryan Menachof, COO, Advanced ENT & Allergy Center
Increase leads with custom digital strategies
Our team of digital marketing experts works closely with brands on customer acquisition and retention through tactics like paid advertising, SEO, conversion rate optimization, email marketing, social media marketing, public relations, and direct mail, and by utilizing best-in-class marketing suites like HubSpot.
We’re obsessed with results and transparency — if it’s not working for you, it’s not working for us.
Search Engine Optimization (SEO)
Optimize your website to rank higher in search engine results and increase qualified, organic traffic to your website. Long-term, high-quality SEO means being found first by the right audiences. Explore how your organization can improve its search rankings, increase its visibility, and gain more traffic with on-page, off-page, and technical search engine optimization.
Pay-Per-Click Advertising (PPC)
Digital Advertising can be an effective way to drive leads and purchases through online advertising platforms. PPC often includes Facebook and Google and can stretch to incorporate video ads on streaming platforms, podcast advertising, and placements with third-party sites. Identifying the right audiences to target, the right offers, the right messages, the right level of spend, and the right places to advertise can help you maximize the ROI of every dollar.
Email Marketing
Emails that are beautifully designed and strategically written create e-paths to your reader’s heart. Effective email strategy creates high conversion opportunities through well-designed templates, automated email workflows, and effective campaigns. It’s important to ensure your emails adhere to privacy laws and foster a healthy cadence that delights your subscribers.
Public Relations (PR)
PR helps you secure earned online and print coverage with digital and traditional publications, newspapers, and trade blogs to drive brand awareness. Experienced PR experts maximize the impact of every placement through in-depth media training, crisis preparation and management, online review strategies, social media management, press releases, embargoes with prominent news outlets, and more.
Social Media Marketing
Social media marketing can foster like-minded communities, drive engagement with target audiences, support lead generation, and even facilitate on-platform purchases. Creating a tailored strategy to promote your organization across the right social channels, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Clubhouse, Nextdoor, TikTok, and more, is key to making sure you don’t waste resources on the wrong tactics.
Inbound Marketing
Inbound marketing helps you attract leads by providing solutions for pain points, giving away information for free, and offering opt-in methods of communication through forms and emails. Built on a foundation of research-backed audience insights, inbound can help you rise to a top competitor in your market by helping people, rather than interrupting them.
HubSpot Agency Partnership
Magneti has been a certified HubSpot Gold Agency Partner since 2012. HubSpot can provide a foundation to fuel more informed marketing and sales efforts for your organization and help you reach new heights. This marketing automation platform allows us to unlock results for our clients and analyze nearly every touch point with target audiences.
Why multiple digital channels means better results
When you tap into the power of multiple digital marketing channels, you increase the number of touchpoints with your target audiences. HubSpot shows that on average, it takes about eight touchpoints to close a new customer.
If a prospect…
- Searches for a solution
- Finds a helpful blog post you’ve written
- Subscribes to your email list
- Opens an interesting email
- Then sees your brand appear again in a PPC ad
They’re much more likely to remember who you are and buy from you, rather than a competitor.
While not all customer journeys look the same, they almost always include multiple digital channels and touchpoints. With an in-depth understanding of your audience, and with touchpoints that put the right perceptions in place, you can identify which channels deserve your time, energy, and budget.
Our Work With Pella Colorado
Magneti utilized multiple digital channels for Pella Colorado with a marketing spend of $160k to drive over $2.4 million in revenue.
Get Started
Choose an experienced digital marketing partner who can radically grow the reach and impact of your organization.