Welcome to the Winner’s Circle

Challenge

When Magneti first partnered with the Mountain States Employers Council (MSEC) in 2016, MSEC had just acquired two regional organizations and were hungry to thrive in a number of cutthroat industries. MSEC needed to evolve its identity to incorporate the recent acquisitions, simplify the structure of its services, and strengthen its messaging to appeal to employers at companies of all sizes.

Solution

To outpace the competition, MSEC would need a powerful brand. Our team carried out a comprehensive research and brand process, marrying qualitative research with message testing and competitive analysis to guide MSEC to a new identity: Employers Council. We offered robust support for both the brand roll-in and roll-out, ensuring the transformation would be welcomed by employees, customers, and prospects alike.

With a rock-solid foundation in place, the next step was building the right infrastructure to capture every ounce of market demand. Magneti evolved Employers Council’s website into a stunning, highly functional experience and infused it with messaging that was sure to resonate with their target market.

Now poised for growth, Magneti helped Employers Council integrate HubSpot into its marketing mix to capitalize on its content production capabilities and enhance the volume and quality of leads. Through consistent email marketing, SEO-friendly content production, video, social media, and PPC activities, Magneti grew traffic year-over-year and delivered a steady stream of high-quality leads to multiple departments and locations.

Outcomes

When all was said and done, Magneti had helped MSEC evolve its brand identity to Employers Council, preserving and building on over 70 years of brand equity. More importantly, we implemented a high-performing digital marketing machine to drive lasting growth far into the future.

Challenge

Mountain Gateway is a non-profit that exists to recruit and train missionaries around the world. Mountain Gateway approached Magneti for a brand refresh that would more accurately reflect its mission and vision and bring unity to a handful of crucial sub-brands.

Solution

Magneti developed a cohesive and compelling visual style for Mountain Gateway, one that captures their team’s deep-rooted commitments while also broadening its appeal with its audience. We introduced a natural, rugged style for the brand, complete with a strong and stable logo, muted color palettes, and clean typography. Our comprehensive brand guidelines ensured consistent creative execution across formats and channels.

Outcomes

Equipped with a richly symbolic yet sleek brand, Mountain Gateway was prepared to enact beautiful, effective marketing campaigns and deepen its mission impact for decades to come.

Challenge

NCS America, a healthcare tech and medical device company, came to Magneti for help naming and branding its U.S. Division and the products that fall under it. NCS America needed a partner to help their team appeal to physicians, academic facilities, physical therapists, and ultimately, patients. With a high-stakes trade show around the corner, our team got to work on a brand that would inspire curiosity, build trust, and increase adoption — all while complying with NCS America’s recent FDA approval.

Solution

In a tight timeframe, Magneti guided NCS America through a seamless naming and branding process, evolving its name to Alyve Medical and providing a new logo and color palette for its flagship product, Neuralign System S. We also translated the name and brand into a full, research-driven visual identity, creating an immersive web presence to help their team roll out its latest innovative product.

Outcomes

Powered by our brand transformation, Alyve Medical conquered the upcoming trade show, winning over its audience and creating valuable new connections. The new system was built for expansion — and Alyve Medical was ready to capitalize.