Magneti Blog

Imagine this scene. You’re at your friend’s house party, and he tells you excitedly...

It’s the middle of the night, and your ideal customer is wide awake, wrestling...

In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,”...

Consider the final line of Darwin’s On the Origin of Species: “There is grandeur...

Do you really know what your customers think? Are you familiar with their priorities...

What could possibly provide more insight than research? It’s what I call “Observable, Anonymous...

Do you remember going to the doctor when you were a kid, and they...