Digital Marketing

A Simple Checklist for Marketing Campaign Strategy

What is a “Strategy”? It’s one of those obscure words that we use in a thousand different ways....
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3 Simple Steps For Building a Top-Performing Marketing Campaign

Planning a marketing campaign can be overwhelming. More often than not, the campaign planning and execution process is...
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The End of Third-Party Cookies: 3 Ways to Save Your Ad Campaigns

Marketers have been friends with third-party cookies since they came onto the scene in 1994. What are cookies?...
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Bridging The Gap: Marketing & Cybersecurity

Marketers are trained to treat security as IT’s responsibility. And IT departments don’t spend their waking hours worrying...
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QR Codes for Marketing: The What, Why, and How

*This post was originally published on August 20, 2011 and has been updated to reflect the rise and...
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Should You Invest in PPC?

Discover what factors shape PPC success: audience considerations, ROI calculations, competitive analyses, resourcing, and more.
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Writing to Reach Audiences: 6 Ways to Make The Message Stick

*This post was originally published on May 26, 2020 and has been updated to reflect the changing landscape...
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3 Approaches to Conversion Rate Optimization (CRO)

*This post was originally published on April 17, 2018 and has been updated to reflect the changing landscape...
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How Google’s Two Biggest COVID-19 Algorithm Updates Impact Your SEO Strategy

If you were deep in the throes of SEO over the last year and a half, Google’s algorithm...
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Magneti aims to be the most effective and innovative growth marketing team in Colorado.