Digital Marketing

Your Guide to a Ready-To-Launch B2B Content Strategy

With an endless mix of content channels, formats, and audience expectations, nailing your B2B content strategy in 2024...
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Can AI “Think Different”?

Back in ‘97, Apple’s market share was evaporating.  Major investors and media companies had written off its products...
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The Power of Unique Perspectives in B2B SEO

The world of B2B content marketing is torn between two competing camps: those chasing search rankings by scaling...
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If You Read This Entire Piece, I Will Have Failed You

Recently, I heard a tale of a wealthy chap who nearly always left his vacations early. He’d stay...
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The Art and Science of Creating Content That Connects

It’s the middle of the night, and your ideal customer is wide awake, wrestling with a business problem...
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“”I’m a peacock, you gotta let me fly” – Mark Wahlberg” – Taylor Rush

The Other Guys tells the story of two NYPD detectives: a timid, by-the-numbers Allen Gamble (played by Will Ferrell)...
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How Colin Firth Dripping Wet Depicts Richer Market Research

In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,” Elizabeth Bennet tours Fitzwilliam...
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Beyond the Click: Rethinking Conversions in B2B Marketing

“Our marketing isn’t driving any leads.” “The only leads we’re getting are spammy or unqualified.” “We have no...
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The “Marvel” of Markets

Consider the final line of Darwin’s On the Origin of Species: “There is grandeur in this view of...
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Magneti aims to be the most effective and innovative growth marketing team in Colorado.