Magneti Blog

With an endless mix of content channels, formats, and audience expectations, nailing your B2B...

Back in ‘97, Apple’s market share was evaporating.  Major investors and media companies had...

The world of B2B content marketing is torn between two competing camps: those chasing...

Recently, I heard a tale of a wealthy chap who nearly always left his...

It’s the middle of the night, and your ideal customer is wide awake, wrestling...

The Other Guys tells the story of two NYPD detectives: a timid, by-the-numbers Allen Gamble...

In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,”...

“Our marketing isn’t driving any leads.” “The only leads we’re getting are spammy or...

Consider the final line of Darwin’s On the Origin of Species: “There is grandeur...