Brand
Archetypes vs Personas vs Persons
Imagine this scene. You’re at your friend’s house party, and he tells you excitedly that Kilian Jornet will...
Read More
Can AI “Think Different”?
Back in ‘97, Apple’s market share was evaporating. Major investors and media companies had written off its products...
Read More
The Art and Science of Creating Content That Connects
It’s the middle of the night, and your ideal customer is wide awake, wrestling with a business problem...
Read More
Gettin’ Serious About Language-Games
Communities give language its power. A familiar psalm echoing in the halls of a weary congregation, a rallying...
Read More
10 Rules for Building a Powerful Brand
Building a powerful brand doesn’t just mean excellent graphic design or adopting a trendy one-syllable name like Bread...
Read More
The Importance of Brand Architecture for Your Sub Brands
Remember in first grade when you had to create a family tree? You start at the top of...
Read More
The Importance of Creating a Consistent Brand
In a busy, competitive world your prospective customers can easily become impatient and distracted. With a second or...
Read More
Get Marketing Resources Delivered to Your Inbox
Latest Webinars
Scale your Online Sales: The 5 Tiers of E-Commerce Evolution
Learn how to massively grow your online sales, determine what the next phase of your e-commerce growth should look like, and rise to the top of your industry.
Read More
Demystifying Market Research: More Data for More Growth
Learn how to fill your company's biggest knowledge gaps, unlock a higher tier of marketing, and help you make big decisions with confidence.
Read More
4 Pillars of a Lasting Brand
Join Magneti's own Jesse Marble and VP of Brand Ben Robb for a free webinar exploring the four essential pillars of a lasting brand – and walk away with the tools to assess your own.
Read More
3 Keys to Unlocking a Top-Performing Marketing Campaign
Learn the essential ingredients needed to unlock your next marketing push and turn it into a top-performing campaign.
Read More
Building a Growth Marketing Budget
Curious what your marketing spend should look like? Learn how to build a budget that'll position you for growth.
Read More
