Working with Vendors? Make Sure You Own Your Marketing

Archetypes vs Personas vs Persons

Oct 3, Ben Robb

Imagine this scene. You’re at your friend’s house party, and he tells you excitedly that Kilian Jornet will...

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Can AI “Think Different”?

Jul 16, Samuel Todd

Back in ‘97, Apple’s market share was evaporating.  Major investors and media companies had written off its products...

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The Power of Unique Perspectives in B2B SEO

May 24, Gary Magnone

The world of B2B content marketing is torn between two competing camps: those chasing search rankings by scaling...

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If You Read This Entire Piece, I Will Have Failed You

May 3, Samuel Todd

Recently, I heard a tale of a wealthy chap who nearly always left his vacations early. He’d stay...

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The Art and Science of Creating Content That Connects

Apr 12, Gary Magnone

It’s the middle of the night, and your ideal customer is wide awake, wrestling with a business problem...

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“”I’m a peacock, you gotta let me fly” – Mark Wahlberg” – Taylor Rush

Mar 29, Taylor Rush

The Other Guys tells the story of two NYPD detectives: a timid, by-the-numbers Allen Gamble (played by Will Ferrell)...

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Exiting the SEO Content Hamster Wheel

Mar 22, Gary Magnone

When do we get to stop producing new content? For years, the standard SEO response was: Never. You’re...

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How Colin Firth Dripping Wet Depicts Richer Market Research

Mar 12, Ben Robb

In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,” Elizabeth Bennet tours Fitzwilliam...

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Meet Reb

Mar 4, Samuel Todd

Make some noise for the newest members of team Magneti: Marketing Manager Reb Roebuck and her fabulous golden...

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