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AUG 8 Gary Magnone

Your Guide to a Ready-To-Launch B2B Content Strategy

With an endless mix of content channels, formats, and audience expectations, nailing your B2B...

JUL 16 Samuel Todd

Can AI “Think Different”?

Back in ‘97, Apple’s market share was evaporating. Major investors and media companies had...

MAR 12 Ben Robb

How Colin Firth Dripping Wet Depicts Richer Market Research

In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,”...

What's New

DEC 2 Samuel Todd

42 (More) Simple Things We’re Incredibly Grateful For

Cowboy hats Kind people Sticky notes Full-size candy bars while trick-or-treating A sparkly-clean, recently...

OCT 29 Ben Robb

Archetypes vs Personas vs Persons

Imagine this scene. You’re at your friend’s house party, and he tells you excitedly...

AUG 8 Gary Magnone

Your Guide to a Ready-To-Launch B2B Content Strategy

With an endless mix of content channels, formats, and audience expectations, nailing your B2B...

JUL 16 Samuel Todd

Can AI “Think Different”?

Back in ‘97, Apple’s market share was evaporating. Major investors and media companies had...

MAY 24 Gary Magnone

The Power of Unique Perspectives in B2B SEO

The world of B2B content marketing is torn between two competing camps: those chasing...

MAY 3 Samuel Todd

If You Read This Entire Piece, I Will Have Failed You

Recently, I heard a tale of a wealthy chap who nearly always left his...

APR 12 Gary Magnone

The Art and Science of Creating Content That Connects

It’s the middle of the night, and your ideal customer is wide awake, wrestling...

MAR 29 Taylor Rush

“”I’m a peacock, you gotta let me fly” – Mark Wahlberg” – Taylor Rush

The Other Guys tells the story of two NYPD detectives: a timid, by-the-numbers Allen Gamble...

MAR 22 Gary Magnone

Exiting the SEO Content Hamster Wheel

When do we get to stop producing new content? For years, the standard SEO...

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