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AUG 8 Gary Magnone

Your Guide to a Ready-To-Launch B2B Content Strategy

With an endless mix of content channels, formats, and audience expectations, nailing your B2B...

JUL 16 Samuel Todd

Can AI “Think Different”?

Back in ‘97, Apple’s market share was evaporating. Major investors and media companies had...

MAR 12 Ben Robb

How Colin Firth Dripping Wet Depicts Richer Market Research

In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,”...

What's New

JAN 28 Gary Magnone

What Your B2B Journey Map Isn’t Showing You

Your B2B buyer journey map is lying to you. Not because it’s wrong, exactly....

JAN 23 Samuel Todd

Going Bold in B2B (Without Going Broke)

Recently, I was poking around LinkedIn and came across the headline “88% of B2B...

DEC 2 Samuel Todd

42 (More) Simple Things We’re Incredibly Grateful For

Cowboy hats Kind people Sticky notes Full-size candy bars while trick-or-treating A sparkly-clean, recently...

OCT 29 Ben Robb

Archetypes vs Personas vs Persons

Imagine this scene. You’re at your friend’s house party, and he tells you excitedly...

AUG 8 Gary Magnone

Your Guide to a Ready-To-Launch B2B Content Strategy

With an endless mix of content channels, formats, and audience expectations, nailing your B2B...

JUL 16 Samuel Todd

Can AI “Think Different”?

Back in ‘97, Apple’s market share was evaporating. Major investors and media companies had...

MAY 24 Gary Magnone

The Power of Unique Perspectives in B2B SEO

The world of B2B content marketing is torn between two competing camps: those chasing...

MAY 3 Samuel Todd

If You Read This Entire Piece, I Will Have Failed You

Recently, I heard a tale of a wealthy chap who nearly always left his...

APR 12 Gary Magnone

The Art and Science of Creating Content That Connects

It’s the middle of the night, and your ideal customer is wide awake, wrestling...

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